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James Allan Lab-Grown Diamonds Review

Fiercely Focused On Customer Experience

James Allen is a celebrated lab diamond brand and one of the earliest brands that adopted technology to make diamonds more accessible. Quality is embedded deeply in their brand identity. They are highly sensitive to customer reviews and go to great lengths to make their customers’ experience exceptional.

  • Credited with creating transparency in a rather “mysterious” diamond market

  • Fiercely customer-centric with the highest priority on optimizing the customer experience

  • The retailer’s collection includes 200,000+  stones

  • Trusted by 150,000+ customers, the company has built a formidable brand since its inception

James Allan  Review

James Allen is an online jewelry retailer that specializes in engagement rings, wedding bands, and other fine jewelry. The company was founded in 2006 and is headquartered in Frederick, Maryland, USA. The following is a comprehensive objective review of James Allen based on several factors.

Product Quality:

James Allen offers a wide variety of high-quality jewelry, including engagement rings, wedding bands, earrings, necklaces, bracelets, and gemstones. Their diamonds are certified by reputable organizations such as the Gemological Institute of America (GIA) and the American Gem Society (AGS), ensuring their quality and authenticity. Additionally, their jewelry is made using high-quality materials such as 14k and 18k gold, platinum, and palladium.


James Allen has an impressive selection of jewelry, with over 200,000 diamonds available for purchase online. They offer a variety of styles, including vintage, classic, and modern, and customers can customize their rings by choosing the metal, setting, and diamond. The website also features a 360-degree diamond view technology, allowing customers to see every angle of their chosen diamond before purchasing.

James Allan Diamond ring
Jammes Allen Selection


James Allen offers a range of prices, making it accessible to a wide variety of customers. While their prices may not be the cheapest on the market, they offer excellent value for money in terms of quality and selection. Additionally, they offer a 30-day money-back guarantee, free shipping, and lifetime warranties on their jewelry.

Customer Service:

James Allen's customer service is top-notch, with a knowledgeable and friendly staff available via phone, email, or live chat to answer any questions or concerns. They also offer free diamond consultations with their experts to help customers make informed decisions when purchasing diamonds. Additionally, they have a helpful FAQ section on their website and provide detailed information on their return and exchange policies.

Overall, James Allen is an excellent online retailer for high-quality jewelry, particularly engagement rings. They offer an extensive selection of diamonds and styles, excellent value for money, and top-notch customer service. Their 360-degree diamond view technology is a standout feature that sets them apart from other online jewelry retailers.

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